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Independents join VISA billboard campaign

Three of Hull’s favourite independent businesses were given starring roles in a nationwide billboard campaign launched by Visa to celebrate the Great British High Street. 

Beasley’s Hat Shop in Hepworth Arcade was joined by its next door neighbour Dinsdales Joke and Trick Shop and by bespoke Savile Row tailor Cock of the Walk in Grimston Street in being selected by household-name advertising firm Saatchi & Saatchi for the campaign. 

The businesses were contacted out of the blue, and Graham Williams of Dinsdales initially rejected the offer to get involved because he thought it was a hoax. He said: “Saatchi & Saatchi called and I said no, but the next day Visa rang and assured me it was genuine, so I agreed to do it.” 

Beasley’s wasn’t originally on the Saatchi & Saatchi list but when the photographer arrived at Dinsdales and found he had to wait for Graham to attend to some Halloween customers, he spotted the hat shop and decided to include it in the campaign. 

Gill Long, owner of Cock of the Walk, originally thought they had been selected as a result of publicity surrounding the mural which they added to the side of their building during the summer. 

She said: “We were really chuffed to have the shop picked to be part of a nationwide campaign for Visa. We assumed it was because of the mural but apparently it all came down to a Google search for cool independent shops around the UK. 

“We were also surprised that a massive company like Visa were considering shops and businesses in our corner of the world, but we went with it and got some great results. We have never entered into anything like this before, but I’m so glad they came to Hull and picked some fine shops.”

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Business highlight

Independents join VISA billboard campaign

Three of Hull’s independent businesses were given starring roles in a nationwide billboard campaign launched by Visa to celebrate the Great British High Street - Dinsdales, Beasley's & Cock of the Walk.

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