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Improving Business

Our many and varied marketing initiatives are carefully thought out and measured to ensure maximum benefit to those businesses participating.

More importantly, we always look at the bigger picture, especially when it comes to our events...the volume of footfall that is generated, the car parks and hotels utilised, the spend in other city establishments and the positive perceptions with which visitors are left. 

We actively encourage participation from our businesses to promote who they are and what they do, and help grow their customer base. We are now considered one of the city's key markets and event organisers, regularly commanding tens of thousands of visitors.

Our events are organised in-house, enabling us to keep costs down, maximise sponsorship, and ensure as much investment as possible goes into creating something unique.


Current Events

Hull Street Food Nights

A wide range of food and drink, taking inspiration from all over the world, in an open-air setting during the summer months.

City workers are encouraged to stay in the city centre after work, whilst families and friends are welcomed into a relaxed atmosphere. With over 30 stalls of high-quality local produce and expertly-created dishes, visitors are spoilt for choice.

Featuring a DJ, live band and other family-friendly entertainment, Hull city centre comes alive in the evenings, with fantastic sights, delicious smells and groovy sounds.

Yum! Festival of Food and Drink

Hull city centre plays host to two days of fresh local produce and tasty street food in Queens Gardens.

With over 70 stalls of delicious hot and cold food, a variety of alcoholic and soft drinks, as well as free children's entertainment ranging from face painting to healthy cookery classes.

Those wanting something to eat or drink 'on the go' are accommodated, or visitors can sit and savour delicious food in the dedicated picnic area after stocking up on their favourite fare.

High Street Safari Trail

The High Street Safari is a socially-distanced outdoor experience where families are tasked with hunting down 10 characters in the windows of selected city centre businesses, and scanning QR codes to learn their names and stories.

Hull had three trails in 2020 - MonsterHero Safari (raising money for the NHS), Halloween Monsters and Christmas Spirits - providing Covid-safe entertainment and encouraging customers back onto the city centre streets and visiting the businesses.

Previous Events

  • Hull Christmas Market
  • Hull Trinity Farmers' Market
  • The Beauty Box
  • Hull Trinity Festival
  • Hull Fashion Week


Marketing & Promotions

City Centre Guide

Explore every angle of Hull city centre and discover all that Hull has to offer...historic gems, delicious food and drink and unique independent shops.

This map, produced in conjunction with Visit Hull, showcases the diverse and niche offerings that make Hull so special and unique. Whether you are a regular or new visitor, there is always something exciting and different to see. The city centre is fully pedestrianised and a short walk takes you from the bustling new town to the cobbled beauty of the old town, with lots of interesting attractions along the way.

Food and Drink Brochure

Created in 2021, this is a guide to all the food and drink businesses in the city centre - restaurants, pubs, bars, cafe bars, cafes, delis/bakeries, fast food and the street food in Trinity Market. Mouthwatering images and information on the varied cuisines avaiilable gives a taste of what delights can be found and where.

The Style File

A thick glossy brochure produced in 2017 detailing all the fashion, health and beauty businesses in Hull city centre with information on where to find them, what they sell and gorgeous photos.

Social Media

As well as our HullBID Facebook page and HullBID Twitter account, we have a selection of other social media pages to highlight our member businesses, including City Centred which allows them to share and promote their offers, Hull Street Food Nights and Yum! Festival of Food and Drink, plus Christmas in Hull Facebook and Twitter for all things festive!