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Focus on...Fed 'n' Watered

An entrepreneur who has already created 30 jobs by building a nationwide utilities business has come up with a cool idea to create 23 more.

David Meyers has made the most of the food and beverage permissions at his corporate headquarters to open Fed ’n’ Watered, Hull city centre’s first specialist gelato parlour.

Selling authentic, imported Italian gelato and Rainforest Alliance coffee and equipped with gadget sockets at every table, the new venue lives up to its strapline of “Eat, Drink, Recharge”.

David launched Axis 15 years ago and built it into a major concern supplying gas, electricity and telecoms to 9,000 businesses around the UK. He bought a four-storey property in Prospect Street, Hull, last October, renamed it Utility House and then pondered what to do with the ground floor.

He said: “It had retail use and I had always thought about doing something like a coffee shop. I just had to decide whether to let it out to another operator or have a go at doing it myself.

“I did a lot of research into what Hull has got and what it needs and the answer was gelato. A lot of other cities have it but it hasn’t really arrived in Hull city centre yet.”

David secured supplies from a second generation gelato producer in Italy and then set about devising the rest of the offer – coffee, a patisserie, crepes, waffles, sandwiches and wraps. Also sundaes featuring a monster comprising five different gelato scoops, flapjack, brownie and cheesecake. It’s called Elvis!

The 50 seats inside all have USB charging sockets or pads for wireless charging. There will also be about 10 seats on the pavement outside, with heated lamps.

David said: “Aix is still operating upstairs and this is a completely separate business and something a bit different from the norm. We’ve got 23 staff, all recruited locally. Some have a lot of experience in cafes and restaurants and have worked elsewhere in the city, and they’re training up the people who are new to the sector ready for our opening on August 23”.

Kathryn Shillito, HullBID City Centre Manager, said: “The first things that strike you about Fed ’n’ Watered are the size of the space and the quality of the design and fit-out.


“It’s a great idea and is all the more welcome because it brings something completely new to the city centre from a home-grown independent operator. It’s also not far from the HullBID office so our challenge will be to walk past without going in every day!”

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Business highlight

Focus on...Fed 'n' Watered

An entrepreneur who has already created 30 jobs by building a nationwide utilities business has come up with a cool idea to create 23 more, by opening Fed ’n’ Watered, Hull city centre’s first specialist gelato parlour.

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