1. £27.4m boost for heritage-led regeneration in Hull
  2. Win a Shop in Princes Quay!
  3. Focus on...The Creative and Cultural Company
  4. Focus on...Paragon Arcade
  5. Independents join VISA billboard campaign
  6. Nominate your favourite business for a HullBID award
  7. Focus on....1884 Wine & Tapas
  8. Focus on...Think Employment
  9. Focus on...Fruit
  10. Focus on...Apcoa Parking
  11. Focus on...Hems Sew Soon
  12. Focus on...Kaspa's Desserts
  13. Focus on...Fed 'n' Watered
  14. Focus on...Jubilee Central
  15. Focus on...Butterflies Memory Loss Support Group
  16. Focus on...Johnston's
  17. Focus on...Go Dutch Pancake House
  18. First Hull Business Improvement District Awards demonstrate diversity
  19. Hull Fashion Week hits the city in style
  20. Hull Fashion Week to focus on changing trends in business-wear
  21. Fellow licensees make it plain sailing as Dennis takes helm at Sailmakers
  22. Old Town pub poem brings back memories of maritime rescue 400 years ago
  23. Heritage market and historic pubs join the festivities as Hull’s Victorian Christmas marks 20th anniversary
  24. Bar room romance reaches 40-year milestone in historic Hull pub
  25. Trident gears up to guide motorists
  26. Wonderful - Christmas in Hull
  27. Souper new home for marketing experts
  28. Independent business hopes to capitalise on sporting events
  29. Celebrating 30 years of I.T. gold
  30. The Omelette: City centre restaurant to pass to third generation
  31. Slava’s salon is a sporting sensation
  32. Perfect premises help David focus on a new career
  33. Eco offers designer names at delightful prices
  34. Lighter bites and fine dining at The Wilson
  35. New player Westerman opens Hull FC Store

Old Town pubs demonstrate pulling power with a real ale alliance

Publicans in Hull’s Old Town formed a real ale alliance to target visitors to the city's recent Freedom Festival – with the aim of keeping them coming back.

The licensees of some of the city’s most historic pubs saw Freedom as the ideal opportunity to put their premises on the map with the launch of the Hull Ale Trail.

Some of the more recent additions to the city’s social scene have also backed the project which aims to get across the message that high quality real ale is available year-round and not just at festival time.

Armed with a dedicated website and a printed guide to the pubs, the licensees urged festival-goers to beat the crowds around Humber Street and Hull Marina by taking a beer break in stylish and atmospheric surroundings which are only a few minutes away from where the festival was located.

Alan Murphy, licensee of the Lion and Key, WM Hawkes and Walters Bar, said: “We decided to get together and promote our area of the city centre and we recognised that what we all have in common is our commitment to real ale.

“We must have nearly 100 real ales between us, and many of them are from the local area. The real ales in my pubs all come from within 50 miles of Hull as a result of our policy of supporting small businesses and using local produce.”

Mike Woollas of Ye Olde White Harte in Silver Street added: “I wanted to do something like this a few years ago but it was difficult at that time to get people interested.

“Now we all know each other and we have decided to work together. The opening of the new bridge over the River Hull gives us an opportunity to attract people in from East Hull and beyond and it also makes us very convenient for guests from the Premier Inn.”

The remaining five pubs on the Hull Ale Trail are the Sailmakers Arms and Ye Olde Black Boy in High Street, The George Hotel  in Land of Green Ginger, the Manchester Arms in Scale Lane and Ye Olde Corn Exchange in Lowgate.

Prior to the Festival, Alan said: "“We’re really looking forward to the Freedom Festival but we’re aware that the pubs and pop-up bars round there will be very busy so we want people to remember that the Hull Ale Trail is only round the corner – you can get here, enjoy a pint of real ale and get back to the festival again in the time it will take to get served in some places.

“All the Hull Ale Trail pubs are very nice and they all serve a wide selection of excellent beer in very pleasant surroundings. Hopefully people visiting the Freedom Festival from the local area and out of town will come and see us and recognise that we’re worth a future visit in our own right.”

Pictured: Alan Murphy, licensee of Lion and Key, WM Hawkes and Walters Bar (photography by Karl Andre).

Share your ideas

We want to hear from you

To propose a project, add your support to an initiative or to share your views, call Catherine Goble on 01482 611802 or email

We're tweeting

RT @ProspectCentre: 🤩🛍WIN £250 WORTH OF SHOPPING VOUCHERS 🤩🛍 All you need to do is take five tiny minutes of your day to fill out our feedb… 11:42 - 17/10/2019

Business highlight

Old Town pubs demonstrate pulling power with a real ale alliance

Licensees of some of the city’s most historic pubs put their premises on the map

latest news