Sounds of success with Half Past the Weekend

Sounds of success with Half Past the Weekend

An outdoor music event which is now in its third year is becoming increasingly popular among businesses in Princes Dock Street.

Half Past the Weekend was launched in 2010 with support from Hull Forward and then extended during 2011 as the result of a partnership between Hull BID, Leonardo’s Bistro Bar and McCoy’s. This year it was launched on Easter Bank holiday weekend, with great success.

The same venues are repeating the programme of midweek musical events this year and are being joined by new arrival Port-Side Bistro.

“We’ll be putting on acoustic performers and maybe having some open mic nights,” said Mark Duckett, who opened Port-Side Bistro just before Christmas.

“It’s new to us because this will be our first summer here, but there’s no doubt we all benefit from working together so we’re looking forward to it.”

Mark Bayston of McCoy’s said the return of Half Past the Weekend will help to attract city workers whilst raising the profile of city centre restaurants and cafe bars during the week and will also provide a platform for Hull’s musical talent.

“We’ll be looking to use our outdoor area for the live performances as much as we can – we were lucky with the weather most of the time last summer,” said Mark.

“We find it generates trade for all the places along Princes Dock Street because some people like to be right in front of the music and others prefer to leave it in the background.”

Alison Marshall of Leonardo’s said the success of Half Past the Weekend last summer led to regular music nights at their premises during the winter.

“We just carried on having music every Wednesday night and changed the time slightly,” said Alison.

“It was great during the winter, with some nights particularly profitable. We didn’t need to advertise but it just did very well from word of mouth.”

Project managed by Jennifer Marshall, Hull BID is supporting Half Past the Weekend with a marketing campaign which will include promotional material, street teams distributing leaflets, beer mats, media liaison and information on the dedicated entertainment and hospitality website at

“The Half Past the Weekend programme is an excellent example of businesses working together to benefit each other,” said Kathryn Shillito, Hull BID City Centre Manager.

“It’s been led very successfully by the independent businesses along Princes Dock Street and it’s great to see that the national chains which have recently arrived in that part of the city are looking to get involved.”

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