The Deep is delighted to have welcomed its 10 millionth visitor. Since opening in 2002, the renowned aquarium and award-winning conservation charity continues to attract visitors from all over the region, and stamps itself as one of the UK’s most successful Millennium projects. The Deep forms a part of the incredible regeneration of Hull, and continues to contribute to the city’s economic growth and development.

The figure is comprised of not only daily visitors, but also from groups and the many educational visits the aquarium welcome annually to take part in workshops and self-guided tours. As a charity, The Deep receives no on-going Government funding and is therefore totally dependent upon ticket sales and other revenue streams to cover operational costs and to carry out its education, conservation and research work.

The iconic visitor attraction marked the special occasion by awarding the first 10 visitors of the day an exclusive VIP experience voucher to be redeemed on another date of their choice. Every visitor welcomed through the doors on the day also received a mini marine-themed cuddly toy to take home as a souvenir.

Katy Duke, Chief Executive Officer at The Deep, said:

“It is a fantastic achievement to have reached this significant milestone. It’s because of our visitors that ensure we are able to carry out vital research and conservation work, and it’s great to be able to give back. Each visit helps support our mission, to create a deeper understanding and enjoyment of the world’s oceans and inspire positive change for their survival. We are hugely grateful for all our visitors’ support over the last 23 years, and look forward to welcoming many more in the future.”