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Survey feedback will help to deliver benefits for business
Survey feedback will help to deliver benefits for business
25 January, 2012

Hull BID is sourcing feedback from city centre businesses as part of the most comprehensive research project undertaken by the organisation.

The findings from the research, which commenced in early January, will be presented to the Hull BID Board in March. The Board and the Hull BID management team will then use the feedback to shape strategy and services for the new five year term.

Hull BID City Centre Manager Kathryn Shillito said the survey was commissioned to ensure the organisation’s agenda matches the requirements of the business community. “Hull BID is here because businesses voted for it,” said Kathryn.

“We have an excellent track record in terms of consulting with member businesses face to face and delivering value for money by ensuring their investment is spent in line with their wishes. But it is now 18 months since our last survey and this one will capture more information.”

Previous research, at the commencement of Hull BID ’s first five-year term led to key areas of activity being identified as safety and security, cleaning and maintenance, evening economy, marketing and events and signage and access.

BID ’s commitment to deliver to that agenda in the future was endorsed by the majority of voters in last year’s ballot, but Kathryn and the Board were eager to find out more.

“We gain feedback from many businesses in our day-to-day operations and of course there

is a strong business presence on the Hull BID Board,” said Kathryn.

“But we saw the fresh survey as vital in helping us to reach all the Hull BID businesses and to find out what their priorities are now.”

To request a questionnaire please contact Suzanne Henderson on 01482 222230 or e-mail