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Campaign tunes in to toll cuts
Campaign tunes in to toll cuts
09 July, 2012

Hull BID was on the right wavelength when it came to making the most of the reduction in Humber Bridge tolls.                    

A radio campaign on KCFM is targeting listeners in Hull and South of the Humber to entice them to visit Hull city centre. Hull BID allocated money from the marketing budget as well as receiving support funding to run at 6 week advertising campaign which began in mid-June.

Kathryn Shillito said “When the Humber Bridge tolls were reduced we took advantage of a specific advertising offer to try and get more people over to Hull From the South Bank. We promoted some of the great things that Hull has to offer including the three indoor shopping centres, two Victorian Arcades and waterside dining.

The campaign comes at just the right time and we hope families will opt to visit Hull city centre, particularly during the Summer holidays, when they hear there is so much on offer.”