Love Island star to appear at #beYOUty expo at Bonus Arena

A Love Island star is to appear at a special beauty event at Hull’s Bonus Arena.

Season 1 star Cally Beech has announced she will be appearing at the #beYOUty Show at the Myton Street venue on Saturday 28 September.

Cally – who came fourth in the show in 2015 - will be talking about her international modelling career as well as giving beauty tips and advice. Tickets for the event, which are free, are available now.

Cally, who is from Hull, will also be showcasing two of her own businesses – So Smile and Latona London. Cally’s background as a trained dental nurse was the inspiration behind So Smile, a safe teeth whitening system for home use and an ice blue teeth whitening stain remover. Latona London is a brand new skin care range taking the beauty world by storm.

Cally said: “I am looking forward to attending the show in my home town at the Bonus Arena and to showcasing my products to a local audience. Love Island is more popular than ever and the show gave me an amazing platform to be able to go on and travel the world as a model, but to also set up So Smile and Latona London.”

The #beYOUty Show is sponsored by Viking FM in association with Princes Quay and HullBID. It will be a one stop shop for everything including fashion, health, wellbeing, hair, aesthetics, cosmetics, make-up, entertainment, treatments, accessories and more.

Other HullBID exhibitors confirmed to appear include:




Brookes Menswear

Claire's Accessories

Damaged Society


Electric Vintage

Ernest Jones

Hot Yoga Hull

House of Lashes & Brows

Poorboy Boutique

Re-shape U

Roisin Dubh


Skopes Menswear

Suits Direct



Whitehills Wellness Spa

Laura Harrison, Conference and Event Sales Executive at the Bonus Arena, said: “We are delighted to be hosting this brand new event that will bring a wide range of beauty items and techniques all under one roof. Cally Beech has gone on to have huge success as a model and businesswoman since leaving Love Island and we are looking forward to hosting her at the show in September.”

Free tickets for the event can be book here -


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